After ignoring the power and influence of social media and the internet, the camps of the Liberal Party, UNA and Grace Poe are now realizing they have lost this battleground by default.
Now, they are counterattacking by unleashing insidious and sustained propaganda, using all shades of them – black, grey, yellow and everything.
They are now trying to paint the runaway leader in the digital space, the hundreds of thousands of Duterte supporters, as a bunch of irresponsible internet platform users, accusing them as fakirs.
The internet is the platform of cash-strapped Duterte supporters who are seeing how big networks have been ignoring what is happening on ground zero in the Duterte camp.
If Duterte supporters are creating memes derisive of other candidates, they should not frown about it. They can always hit back.
But it is not all about hitting back, it is all about believing your candidate.
And the Duterte supporters are not wanting of stories about their candidate. In fact they are flooding the digital space.
It is not remotely possible other camps will try to sabotage the excellent use of the internet by Duterte campaign supporters.
They could plant somebody else – employ hundreds – to mimic Duterte bloggers, users of FB, Instagram and Twitter and destroy them from ‘within’.
Why, because they could not hope to match, the intensity, passion, commitment and sheer number of Duterte’s internet army.