The timing could not be more perfect.
Just as a new Pulse Asia survey showed Davao City Mayor Duterte is trailing Vice President Jejomar Binay, a very unconventional Christmas message is going to be shown in theaters nationwide starting this week although its audio version is already out in the airwaves.
In it, Duterte issued very loaded message for drug traffickers, corrupt officials, criminals and those who made life very hard for the Filipinos.
“Kung ayaw ninyong huminto at patuloy pa rin ang karahasan, ito na ang huli ninyong Merry Christmas.” (If you will not stop and the violence continues, this will be your last Merry Christmas)
Five hours after sexy dancer Mocha Uson posted it on her Facebook page, the 30-second ad already generated over 800,000 views and shared by well more than 40,000 viewers.
Shoot apparently inside his office at the City Hall of Davao, Duterte went back to the messaging which endeared him most to his supporters: fighting crime and corruption.
This time, he opted to make his otherwise strong message very veiled.
Choose your wild. Either this will be your last Christmas as a free man or a man alive.
This is the only second advertisement the Duterte camp has produced. The first one was the “Tapang at Malasakit” which also drew millions of viewers and generated popular support. But that was more than 8 months ago when the ad was more of a trial balloon for him.
The ad, which is reportedly produced by an action star who is an avid supporter, has yet to appear on prime time slots.
Duterte relied on being a good copy for the one-liner hunting press eager to draw the biggest headline for media mileage.
Indeed, on the deadline for the filing of COCs, it was his non-running that made all the splashes.
The maverick Davao City Mayor formally threw his hat into the presidential derby on the week Pulse Asia conducted its periodic survey on presidential contenders for next year’s general elections.
Duterte did not announce his decision to join the race until after a month of the October 16 deadline of the filing of certificates of candidacies (COCs) set by the Commission on Election (Comelec).
Duterte now is second to vice President Jejomar Binay who leads the Pack with 33 percent of the respondents interviewed.
Duterte has a 23 voter preference, just two notches above erstwhile poll survey leader Grace Poe.
Grace Poe’s disqualification apparently affected her poll leadership. She was ahead of Binay during the week of the Comelec deadline for the filing of COCs.
Duterte was then ranked fourth.
Administration bet Mar Roxas slipped to 4th place from third over the same period.